May 19, 2019

StyleTrail meets with Roshe' Anthony of BEAT School of Makeup Artistry & Roshe' Cosmetics

StyleTrail had the pleasure of speaking with Roshe’ Anthony, founder of BEAT School of Makeup Artistry and Roshe’ Cosmetics.

For 12 years, she has certified some of the most eager and focused makeup artists from the United States and beyond. Some alumni come from countries such as: Nigeria, Russia, India, Hungary and Suriname to name a few. All of them working hard to gain the skills they need to enter into the industry.

Please tell us more about yourself, what is your backstory?

I’m originally from Chicago, Illinois but I’ve lived in Maryland for over 20 years. I saw a great opportunity to share and support those seeking an entrance into the beauty industry. I decided to compile all the knowledge I’ve gained during my career in retail, makeup artistry and sales. Then, take that experience and put it into a comprehensive program to help launch the careers of others that desire official training to be able to confidently enter into the beauty industry.

What do you think makes your company stand out?

Our intimate atmosphere and the loving environment must be the attraction. God is FIRST in all that we do at Roshe’ Cosmetics and BEAT School of Makeup Artistry, so it’s at the core of the business to be a blessing to help others.

Are there any new or exciting projects you’re working on now?

Yes, we’re developing new relationships and partnerships with the state of Maryland to create venues to employ our new certified graduates. BEAT School of Makeup Artistry is poised to make an impact on the industry nationally and internationally.

What advice would you give to other CEO’s or founders to help their employees thrive?

Providing genuine care for their growth and success in the chosen industry is the best thing I can say. With so many potential clients in each and every market, there are more than enough to go around. I am super excited to see each and every #BEATGRADROCK!

We’re aware that none of us are able to achieve success without some help along the way. Is there a particular person(s) who you are grateful for that helped get you to where you are?

God has a way of placing people and blessings into our lives at just the right time. Whether it’s strategic partnerships with a photographer like, Scott-Bey Photography or an event and wedding coordinator such as An Xqusite Affair. Also, business mentoring groups like TEEC of The Empowerment Temple AME and universities like Morgan State and Loyola University. Even a company like StyleTrail, has been an inspiring and learning experience. Which will fuel me to keep pressing to the next level.

How have you used your success to bring positivity to your community?

At every opportunity, we seek to be a blessing to those who are less fortunate. Domestic violence centers, church groups or speaking engagements for aspiring artists. Each situation presents a chance for those in need of encouragement know we are here to share and help.

What are the top five lessons that you have learned from your experience as a beauty professional?

  • Treat others the way you want to be treated. Always try to imagine yourself in the shoes of those you’re dealing with.
  • A smile and friendliness goes much further then “being fabulous” and unapproachable.
  • Don’t follow every trend.
  • You must be consistent even during tough times, to continue to grow your business.
  • Most importantly, keep God first in your business.

What is your favorite life lesson or inspirational quote?

“God will never allow more then you can handle.” So when things in life get difficult, remember that if it’s happening to you, it’s only because God knows you have what you need to handle it. Just keep pressing on and don’t get discouraged.

If you could privately have lunch or breakfast with anyone in the world, who would it be and why?

Oprah Winfrey. I’d love to speak with her about business organization, prioritizing ideas and how she handles having dozens of great ideas all at once..but seamlessly lunches each in perfect order.



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